The Francophone Literary Movement (La Négritude)

La Nà ©gritude was a literary and ideological movement led by francophone black intellectuals, writers, and politicians. The founders of la Nà ©gritude, known as  les trois pà ¨res  (the three fathers), were originally from three different French colonies in Africa and the Caribbean but met while living in Paris in the early 1930s. Although each of the  pà ¨res  had different ideas about the purpose and styles of la Nà ©gritude, the movement is generally characterized by: Reaction to colonization: Denunciation of Europes lack of humanity, rejection of Western domination and ideasIdentity crisis: Acceptance of and pride in being black; valorization of African history, traditions, and beliefsVery realistic literary styleMarxist ideas Aimà © Cà ©saire A poet, playwright, and politician from Martinique, Aimà © Cà ©saire studied in Paris, where he discovered the black community and rediscovered Africa. He saw la Nà ©gritude as the fact of being black, acceptance of this fact, and appreciation of the history, culture, and destiny of black people. He sought to recognize the collective colonial experience of Blacks—the slave trade and plantation system—and attempted to redefine it. Cà ©saires ideology defined the early years of la Nà ©gritude. Là ©opold Sà ©dar Senghor Poet and first president of Sà ©nà ©gal, Là ©opold Sà ©dar Senghor used la Nà ©gritude to work toward a universal valuation of African people and their biological contributions. While advocating the expression and celebration of traditional African customs in spirit, he rejected a return to the old ways of doing things. This interpretation of la Nà ©gritude tended to be the most common, particularly in later years. Là ©on-Gontran Damas A French Guyanese poet and National Assembly member, Là ©on-Gontran Damas was the  enfant terrible  of la Nà ©gritude. His militant style of defending black qualities made it clear that he was not working toward any kind of reconciliation with the West. Participants, Sympathizers, Critics Frantz Fanon: Student of Cà ©saire, psychiatrist, and revolutionary theoretician, Frantz Fanon dismissed the Nà ©gritude movement as too simplistic.Jacques Roumain: Haitian writer and politician, founder of the Haitian Communist Party, published  La Revue indigà ¨ne  in an attempt to rediscover African authenticity in the Antilles.Jean-Paul Sartre: French philosoper and writer, Sartre assisted in the publication of the journal  Prà ©sence africaine  and wrote  Orphà ©e noire, which helped to introduce Nà ©gritude issues to French intellectuals.Wole Soyinka: Nigerian dramatist, poet, and novelist opposed to la Nà ©gritude, believing that by deliberately and outspokenly taking pride in their color, black people were automatically on the defensive:  « Un tigre ne proclà ¢me pas sa tigritude, il saute sur sa proie  » (A tiger doesnt proclaim its tigerness; it jumps on its prey).Mongo Bà ©tiAlioune DiopCheikh Hamadou Kane  Paul NigerOusmane Sembà ¨neGuy Tirollien

The Islam Way Of Life - 1073 Words

It all started in 622 CE in the Arabian Peninsula. Islam was developed in the Middle East in the 17th century. It was a worldwide power founded simply on faith. It is also a monotheistic religious tradition. A monotheistic religion is one that believes in only one God. The Islam way of life was founded on the teachings of the Prophet Muhammad. These teachings strived on the beliefs that there s no other God and also that Muhammad is the messenger of God. Muhammad was an ordinary man who had his profound vision that would someday change the world. Much of the information read about the profit comes from what has been preserved by the people. Muhammad was raised by his uncle due to the unfortunate passing of both parents. He was raised on strict morals that developed an honest and trustworthy young man. You could say he was a very well rounded individual. Muhammad was very religious and at the age of 40 received his first revelation from God. This revelation continued for about 23 years and is now known as the Quran. The Quran it s a religious text of Islam. It is believed, amongst the Muslim people, that the Quran is the most important miracle of Mohammed. For them this is validation and proof of his profited. Mohammed and his followers were not too accepted by the people of Mecca. The people began to resist and persecute those who were believers. Following the persecution was the birth of the migration to Medina. Muhammad and his followers were responsible for the spreadShow MoreRelatedIslam a Way of Life1159 Words   |  5 PagesIslam – The Complete Way of Life The essence of Islam is the very essence of humanity. Islam is a complete and comprehensive way of life. It leads to a balanced way of living. Islam brings civilization and happiness to man. Islamic principles and teachings can provide realistic, fair and objective solutions to the prevention of individual, familial, social and international problems which are threatening the existence of human communities throughout the world. People think that an Islamic lifeRead MoreIslam Is A System Of Religious Beliefs And An All Encompassing Way Of Life Essay2506 Words   |  11 PagesIslam is a system of religious beliefs and an all-encompassing way of life. Muslims believe that God (Allah) revealed to the Prophet Muhammad the rules governing society and the proper conduct of society s members. 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In order to develop as a system of faith, Islam borrowed ideas such as monotheism, an afterlife and many other concepts from the two prominent religions. Hence, Islam was revolutionary for the introduction of controversial values such as the rejection of Jesus Christ and its distinct differences in beliefs. Ever since its rise to popularity,Read MoreEssay on Islam The Straight Path989 Words   |  4 Pages Islam The Straight Path   Ã‚  Ã‚  Ã‚  Ã‚  An evaluation of the book by John L. Esposito: Islam The Straight Path. In this book , Esposito provides a succinct, up-to-date survey of the Islamic experience, an introduction to the faith, belief, and practice of Islam from its origins to its contemporary resurgence. He traces the emergence and development of this dynamic faith and its impact on world history and politics. 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The ring of the phone made my head pound Free Essays

string(35) " plants at the bottom of the hill\." The ring of the phone made my head pound. I covered my ears as I walked towards the phone in a fragile manner. After a long night out in London, the sound of the phone was particularly what I wanted to hear. We will write a custom essay sample on The ring of the phone made my head pound or any similar topic only for you Order Now I scrambled over the edge of the sofa and clumsily grabbed the phone. â€Å"Hello?† I said sleepily. â€Å"Hi Chrissie, how are you? Feeling any better?† â€Å"Oh hi Will, I actually feel terrible, I could do with some fresh air.† â€Å"Good because I want to take you out somewhere, I haven’t seen you for ages!† He was right. It had probably been six weeks since we had seen each other properly, and he oldest and best friend. I asked him where he suggested we went. â€Å"I don’t know, maybe I’ll drive us out to my Aunt’s old cottage in the country. Get away from it all.† It definitely sounded appealing. I needed it and so did Will. He had left for America and had been gone for three long weeks. When he got back I was working and couldn’t meet him. Then I became ill. â€Å"You’re on!† I said excitedly. â€Å"Can’t wait, bye!† He sounded pleased. Those few precious moments I had with him were fantastic. We had so much fun. I sprung up and bounded into my bedroom. Five minutes later, I appeared, pulling on my jacket. I turned of the television. The buzzer rang. â€Å"Delivery,† giggled Will. â€Å"Come on up.† Will had always been a joker, ever since we were in our earliest school days. I opened the door and I was greeted by Will. A huge banana grin spread across his face, he had a glowing tan. He had one of those smiles that lit up the whole room. I shut the door and locked it behind me. When we got to the bottom of the stairs, he turned to face me and opened his arms; I threw mine around his neck. He buried his face in my hair, squeezing me tight. â€Å"Come on, we can catch up on the way.† The tone of his voice was a happy one. I hurried into his mini cooper. â€Å"It’s alright for some!† I thought to myself. I sat down and did up my seatbelt. â€Å"What have you been doing since the last time I saw you?† he asked, turning on the radio. â€Å"Not much because I’ve been off work, but Tom and I did go down to his mum’s for a couple of days, but that’s about it.† Will had always been uncomfortable about me and Tom. He thought that Tom wasn’t good enough for me. But he lived with it, after all he was my best friend. As my boyfriend, Tom thought that I spent too much time with Will. â€Å"What did you get up to in America?† I said, trying to change the subject. â€Å"Erm†¦,† he stalled for a moment. â€Å"I did lots of photo shoots and recorded and interview for a chat show.† There was silence. My life seemed so boring compared to his. He was always bounding off somewhere or another flash. â€Å"Do you know what?† I whispered. â€Å"What?† replied Will. â€Å"I want you to sing for me.† â€Å"Why?† said Will sounding rather shocked. â€Å"Because the last time you did we were about eighteen.† He turned up the car stereo and skipped to track fourteen and doing as he was told, he softly began to sing: â€Å"Cut to the chase, your pretty face, search outer space, leaving no trace.† I closed my eyes, tipped back my head and let the words wash over me, like waves onto the sand. At school everyone had nicknamed him Golden Tonsils, and now he fitted that name more than ever. As his voice faded I flicked my eyes back open and looked at him. â€Å"Let’s play a game!† he squealed with a childish glint in his eye. â€Å"Okay, let’s play name that tune, you start.† He began to hum. About an hour later we pulled up outside his Aunt’s old house. It was beautifully situated, at the top of a small hill. Will got out and opened the garden gate. I followed him round to the back of the house. I slumped into a patio chair. â€Å"We can eat our sandwiches and stuff here,† he said. â€Å"Okay, I’ll have chicken please!† Will walked off into the house to make lunch. Suddenly my phone began to buzz on the table. I picked it up and answered it. â€Å"Hello?† I asked. â€Å"Is Tom there?† said the voice. â€Å"No I’m sorry he’s not here at the moment, can I ask who’s calling?† â€Å"It’s Lucy, his girlfriend.† I froze in shock. â€Å"Alright I’ll tell him to call you.† The phone dropped from my grip and my eyes filled with tears. â€Å"What’s wrong?† questioned Will concerned, as he appeared in the doorway. â€Å"That was Lucy, Tom’s girlfriend,† I mumbled. â€Å"But what?† I broke down in tears. â€Å"Oh Chrissie,† he said coming over to me. He understood and knelt by me to put his arm round my shoulder. I felt safe in his arms, they formed a protective circle. â€Å"I should have listened to you Will, you were right all along.† â€Å"Shhhh, don’t say that,† he cooed. I sobbed, letting my head drop onto his shoulder. He lifted me up as though I was a feather and sat me on his lap. I cried for what seemed like hours. I was interrupted again by my phone ringing. I turned to look at it, it said: â€Å"Tom mobile.† Before I got chance to answer it Will cancelled the call. â€Å"I don’t want him to spoil our day,† he said firmly, â€Å"I’m glad you told me everything instead of bottling it all up.† â€Å"If you say so.† â€Å"Well what do you want to do?† â€Å"I want to roll around on the grass and get really mucky!† â€Å"You asked for it!† he yelled standing up and throwing me onto the grass. I screamed and tugged at his leg. He tumbled through the long grass, down the sloping garden. We landed in a patch of overgrown plants at the bottom of the hill. You read "The ring of the phone made my head pound" in category "Papers" As he turned around I grabbed a handful of mud and threw it straight at his face, it dripped down past his nose. He gasped and fell about laughing. The phone rang again. I had to answer it. â€Å"Hello,† I said slightly out of breath. â€Å"Chrissie, why did you hang up on me?† â€Å"Just leave me Tom,† my eyes filled again. Will grabbed the phone and hung up on him. Tears slipped down my cheeks and plopped onto the grass. â€Å"It’s alright Chrissie, you don’t need him, and I always knew he didn’t deserve you.† â€Å"I should have listened to you Will.† â€Å"It’s alright.† He encircled me with his arms again. After a short while he suggested I went to wash all the mud out of my hair. â€Å"There’s a shower in the main bathroom, you can use that, I’ll use the en suite.† I walked into the bathroom and turned on the shower. When I got out, my clothes were no where to be seen. I wrapped a towel around me and stepped out into the hall. I was face to face with Will. â€Å"Just thought I’d tell you that your clothes are in the washing machine, we’ll have to find you something to put on.† We scrambled through a wardrobe. There was one of his infamous sleeveless tops and some of his Aunt’s skirts. â€Å"Thanks,† I said waiting for him to leave. I got changed and walked into the kitchen. Will roared with laughter, the top almost reached my knees. â€Å"How can it be dark?† I asked sliding onto the worktop. â€Å"Well you were in there for half an hour! â€Å"You’re kidding!† I said, shocked. â€Å"Nope, do you want coffee?† â€Å"Yeah, sounds good.† I followed him with my steaming mug into the living room. We sat on the sofa and sipped our coffee. â€Å"Will, if you don’t mind me asking, did you meet anyone in America?† I asked cautiously. â€Å"Of course I don’t mind, I tell you anything and everything! There was one, but we just had a couple of drinks.† â€Å"What was she like?† I asked turning to face him. â€Å"She was really nice, I wish I got her address so I could write to her.† â€Å"Didn’t you even get her phone number?† Will was normally more organised than that, I was surprised. â€Å"No, I was going to get it but she had to work on the last day.† I felt sorry for him. â€Å"Anyway, tell me how the article went.† â€Å"Great, the editor loved it, I was really happy with it.† We fell into silence. He looked at me with sympathy in his eyes. We talked late into the night, until I drifted off. The crash of thunder echoed around my room. I sat bolt up right in bed. I gasped as the thunder struck again. I ran from my bed and opened the door. I knocked on the guest room door. â€Å"Come in,† whispered Will a few moments later. I tip toed in and stood at the side of his bed. â€Å"I’m scared of thunder,† I quivered. â€Å"Come in here,† he said lifting the covers back. I slid I and his put his arm around my shoulders. â€Å"You’re shaking! Why are you so scared of thunder?† he asked after pausing. â€Å"One summer when we were all on holiday abroad and I was only five, I was outside and it started raining. All I can remember is not being able to find my mum. It began to rain hard and I hid in a corner. The thunder was booming so a man took me to the rep. I was alone for hours and I was so scared that something had happened to my family.† The thunder clapped again, but louder. â€Å"I hate this,† I said over the roar of the thunder. â€Å"You need to ignore it.† â€Å"How can I do that?† â€Å"Close your eyes.† â€Å"Why?† â€Å"Just do it,† he said gently. â€Å"Now you just need to calm down and relax.† He pushed my head back against the pillow. I felt his hand on my forehead as he massaged my temples. The thunder rumbled again but I didn’t jump as much. â€Å"That’s better, ignore it.† I yawned. â€Å"Go to sleep,† he whispered. It wasn’t that hard. As his lips pressed against mine I shivered. â€Å"What are you doing Will?† I asked as he kissed the side of my mouth. â€Å"Don’t you want this?† he asked. I felt intrigued. I nodded â€Å"Kiss me,† he whispered.† He didn’t waste a second before kissing me again†¦Ã¢â‚¬ ¦.. Suddenly I was awake, sweating slightly. It had seemed so real, I couldn’t believe what had just happened. My feelings had been so muddled recently I didn’t know what to make of it. As the first beam of sunlight hit my face, I jumped up. It was Monday, work again. Will had already gone. I dressed quickly and grabbed my car keys and headed for the door. It had been mad couple of days. I arrived late so had to get straight to work. â€Å"Where are the questions I’m supposed to be asking that guy today?† I asked running clumsily through the office door. â€Å"Over in your tray.† â€Å"Right, thanks.† I picked them up. â€Å"Room two,† said someone walking past. I hadn’t really got over the shock of my dream. I pushed open the door and the guy stood with his back turned, having his make up done. â€Å"Typical,† I muttered under my breath. He turned around. It was Will! â€Å"Oh my Will, what are you doing here? I didn’t know it was you I was interviewing.† â€Å"Hello Chrissie.† I was not impressed. I looked at him and remembered why it felt weird. I blushed. â€Å"Um, do you want to sit down?† I asked, not taking my eyes off the paperwork in front of me. He nodded. His huge eyes sparkled and he was smiling slightly. I had butterflies. He sat down in a large chair in front of me. â€Å"So, Will, what’s the title of your new album?† â€Å"It’s called ‘From Now On’.† I wrote down every word he said. â€Å"What’s your favourite song on it?† I asked still not taking my eyes off the paper in front of me. A door somewhere clicked, and closed. I could sense we were alone. â€Å"When is it released?† he sighed. â€Å"Chrissie look at me.† I didn’t. His finger slid under my chin and he pulled my face up to look at him. â€Å"What’s this all about? Why are you acting strangely?† â€Å"Nothing,† I said, but my voice shook. He was beautiful in the dim light of the room. â€Å"Chrissie, what’s wrong,† he repeated quietly ad I stared at the floor. â€Å"Answer,† he started But I silenced him with a finger to his lips. I put my head forward and captured his lips in mine. My eyes fluttered closed as I kissed him gently. I thought: what am I doing? This could ruin everything. I wondered whether to tell him about my dream. It might unnerve him to discover that his best friend could quite possibly be in love with him. â€Å"Will.† I managed to look him in the eye. â€Å"Yes?† â€Å"I’ve got something to I think you ought to know,† I said nervously. I took a deep breath. â€Å"After some of the awful experiences I’ve had in relationships recently, it made think†¦.† â€Å"Go on,† he said cautiously. â€Å"I think, no I know that I want you.† He looked away, and seemed confused. My heart sank. I knew I would regret telling him because I could now loose him as a friend. â€Å"I’m sorry, I was crazy to ever think you would feel the same.† â€Å"Well as it happens I’ve got something to tell you too Chrissie. I wanted to tell you before but I thought it would break you.† I felt awkward and tense, wondering what he had to tell me. Whatever he was going to say, looked like it was going to be bad news now. â€Å"While I was over in the States, they offered me a fantastic contract; working over there with a fantastic manager and a tour of my own. It’s always been my dream to break America. But I came back here to think it through before making any decisions. It’s such a huge step to take, to move away from all my friends and family because it means living there for three years.† â€Å"Oh.† I was so sure he’d take it. â€Å"I’ve thought long and hard about it and I’ve decided that I’m going to do it, it’s a once in a lifetime opportunity.† I felt myself well up. Not only had I ruined my friendship with my best friend but I wouldn’t see him for three years. â€Å"But,† he took a deep breath. After what you’ve just said†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.† â€Å"Yes?† â€Å"I want you to come with me!† How to cite The ring of the phone made my head pound, Papers

Business Plan Business Economic Value

Question: Discuss about the Case Study for Business Plan of Business Economic Value. Answer: Part A: 1. The effect of high economic value of the Australian Dollar in terms of the exchange rate on business plan. According to the Australian Bureau of Statistics (ABS), Australias GDP growth over the 12 months to October 2015 was just 2.50%. Inflation is just 1.50% and our cash rate is at a historical low of 2.00%. With that, there has been an increasing demand for the Aussie dollar over the past year and a half with more foreign investors feeling the need to keep their money here. Thus, the value of the dollar is falling. A falling Australian dollar can have negative impacts on certain consumers and businesses in Australia. As mentioned above, overseas goods become more expensive to buy, so Australian businesses and consumers needing to pay for international products/services will be hurt. Also, Australians making trips overseas will have less spending capacity for their dollar (Bryman and Bell, 2015, p.12). Australia stands out in getting the currency boost it needs at a time when economies the world over are grappling with exchange rates considered undesirable. The Aussie is in line with economic fundamentals, after being 25 per cent or more overvalued in 2013. China is struggling to curb yuan declines and Saudi Arabia is burning through reserves to maintain its peg to a strengthening greenback. Policymakers in Europe and Japan have pushed interest rates below zero, risking accusations of competitive devaluations (Wild et al. 2014, p.34). Accordingly the Business plan prepared for G V farms Pty Ltd ,located at 25 Channel road, Shepparton East has been made. It will be a project build around businessman and development of skilled staff in hydroponics. To carry out intensive and high turnover production off a small area the company must be able to supply produce all year round. The produce will be healthy free from pests and diseases. Expected outcome from business is expected between $140,000 to $150,000 within a year. Adjoining with glasshouse a retail shop would be managed in this time span to maintain high quality, efficient food technology and production. G V Farm will concentrate on wholesale live vegetable markets that sell hydroponic produce, fresh farmers' markets and local customers in the following 6 months. In the next 6 months it should enhance their premium services and products to the customers (Smh.com.au, 2016). Effect of exorbitant labour costs on the business plan. Industrial relations is the management of work-related obligations and entitlements between employers and their employees. On 1 January 2010, Queensland's Industrial relations for the private sector moved from a state system to a national system, legislated through the Fair Work Act 2009 ( Chwolka and Raith, 2012, p.385). The Industrial Relations Act is an act to provide for the regulation of the relations of employers and employees and the prevention and settlement of trade disputes by collective bargaining, conciliation, arbitration and tripartite mediation of individual disputes. Labour costs in Australia have grown at twice the pace of other OECD countries over the past decade, adding weight to claims by Holden boss Mike Devereux that Australian wages are out of line with the rest of the world. But the OECD figures show that the difference in growth in labour costs between Australia and its peers is less significant than the dramatic rise in the dollars value over the same period (Massa and Tucci, 2013, p.420). An effective exchange rate (EER) provides a better indicator of the macroeconomic effects of exchange rates than any single bilateral rate. A nominal effective exchange rate (NEER) is an index of some weighted average of bilateral exchange rates. A real effective exchange rate (REER) is the NEER adjusted by some measure of relative prices or costs; changes in the REER thus take into account both nominal exchange rate developments and the inflation differential vis--vis trading partners (Rideout and Gray, 2013, p.329). In both policy and market analysis, EERs serve various purposes: as a measure of international competitiveness, as components of monetary/financial conditions indices, as a gauge of the transmission of external shocks, as an intermediate target for monetary policy or as an operational target.Therefore, accurate measures of EERs are essential for both market policy and business plan of the G V farms Pty Ltd. Part B: Cash Flow: Expected cash flow Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Total (All in $) Op. balance 0 1660 1694 1728 1762 1796 1830 1864 1898 1932 1969 2000 20133 Cash inflow Credit sales 633 633 633 633 633 633 633 633 633 633 633 633 7603 Debtor receipts 30 70 50 40 80 75 75 86 86 99 120 140 951 TOTAL CASH INFLOW (a) 8554 Cash outflow Purchase 100 120 130 140 150 180 200 210 250 290 300 320 2390 Accountant fees 50 20 10 15 30 40 52 23 40 77 30 60 447 Marketing advertising 20 52 55 40 74 33 30 65 60 30 45 45 549 Superannuation cost 15 50 60 88 46 79 80 53 70 63 78 20 702 Labor charges 69 75 95 30 54 30 78 90 61 90 90 100 762 Plant machinery charges 30 50 55 80 75 96 20 69 75 41 75 20 686 Cost of production 50 88 95 67 71 74 23 75 40 75 87 89 834 Export import cost 91 20 41 75 56 83 52 20 86 25 50 53 652 TOTAL CASH OUTFLOW (b) 6520 NET CASH FLOW (a-b) 2034 Closing balance 1660 1694 1728 1762 1796 1830 1864 1898 1932 1966 2000 2034 Table 1: Cash Flow for 2016-17 (Source: developed) Cash flow after changing the values: Expected cash flow Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Total (All in $) Op. balance 0 180 202 224 246 268 290 312 334 356 378 400 3190 Cash inflow Credit sales 690 690 690 690 690 690 690 690 690 690 690 690 8280 Debtor receipts 30 70 50 40 80 75 75 86 86 99 120 140 951 TOTAL CASH INFLOW (a) 9231 Cash outflow Purchase 100 120 130 140 150 180 200 210 250 290 300 320 2390 Accountant fees 50 20 10 15 30 40 52 23 40 77 30 60 447 Marketing advertising 20 52 55 40 74 33 30 65 60 30 45 45 549 Superannuation cost 39 132 158 231 121 208 210 139 184 166 205 53 1846 Labor charges 124 135 171 54 97 54 140 162 110 162 162 180 762 Plant machinery charges 30 50 55 80 75 96 20 69 75 41 75 20 1551 Cost of production 56 99 106 75 80 84 26 84 45 84 98 100 937 Export import cost 46 10 20 38 28 42 26 10 43 12.5 25 26.5 327 TOTAL CASH OUTFLOW (b) 8809 NET CASH FLOW (a-b) 422 Closing balance 180 202 224 246 268 290 312 334 356 378 400 422 Table 2: Revised Cash flow for 2016-17 (Source: self-developed) Strategic Assessment: A: Financial, production and scheduling: Strategic Assessments has surfaced as an increasingly common approach to analyzing and understanding the best financial or strategic alternative. Strategic assessments use facts and data (both quantitative and qualitative) to develop and then build support for the plan. As companies become more distressed, their future becomes more uncertain, which ultimately impacts various stakeholders, including shareholders, banks, management, employees, suppliers, customers, etc. The strategic assessment is a living document that is current and relevant. Information collection and analysis in support of the assessment must be ongoing and include problem profiles, trends and developments (Lussier and Corman, 2015, p.22). Opportunities for public consultation should also be considered. A range of staff and partners should be involved in the production of the strategic assessment. Their knowledge and expertise will improve recommendations, and lead to better decision making. B: Marketing and human: Strategic assessment in marketing means the SWOT analysis which is a straightforward model that analyzes an organizations strengths, weaknesses, opportunities and threats to create the foundation of a marketing strategy. To do so, it takes into account what an organization can and cannot do as well as any potential favorable or unfavorable conditions related to the companys products or services. In case of Human resource (HR) management practices are essential for retaining effective professionals in hospitals. Given the recruitment and retention reality of health workers in the twenty-first century, the role of HR managers in hospitals and those who combine the role of HR managers with other responsibilities should not be underestimated (Schutz et al. 2013, p.89). The objective of this study is to assess the perception of HR managers about the challenges they face and the current strategies being adopted. The study also aims at assessing enabling factors including role, education, experience and HR training. C: Natural Resource aspects and likely future direction of the business: Natural resource management (NRM) is about managing the way in which people and natural landscapes interact. NRM brings together the planning, allocation, conservation and use of all natural resources (land use planning, water management, biodiversity conservation, agriculture, mining, tourism, fisheries, aquaculture and forestry). NRM recognises that people, their wellbeing and their livelihoods rely on the health and productivity of our landscapes; and it understands that community stewardship of our land, water, air and sea is critical to maintaining that health and productivity (Davidsson and Gordon, 2012, p.854). Achieving the plans Vision requires everyone involved in natural resource management across South Australia to work together to achieve the Goals. GOAL 1: People taking responsibility for natural resources and making informed decisions Individuals, communities, industry and all levels of government working together, able and willing to manage our natural resources. GOAL 2: Sustainable management and productive use of land, water, air and sea. We all use resources productively, respecting limits and balancing economic, social and environmental sustainability, for the long term. GOAL 3: Improved condition and resilience of natural systems We care for natural systems to ensure that they can sustain us in the long term. 5. Medium to long term goals, Risk and mitigation options: Business owners develop plans to reach their overall goals, and they usually find it useful to separate planning into phases. This allows you to track immediate improvements while evaluating progress toward eventual goals and targets (Evans, 2015, p.40). The different time frames of the planning process place the focus on time-sensitive aspects of the company's structure and environment. You can differentiate planning based on the time frames of the inputs and expected outcomes. Short-term planning looks at the characteristics of the company in the present and develops strategies for improving them. Examples are the skills of the employees and their attitudes. The condition of production equipment or product quality problems are also short-term concerns. To address these issues, you put in place short-term solutions to address problems. Employee training courses, equipment servicing and quality fixes are short-term solutions. These solutions set the stage for addressing problems more comprehensively in the longer term. Medium-term planning applies more permanent solutions to short-term problems. If training courses for employees solved problems in the short term, companies schedule training programs for the medium term. If there are quality issues, the medium-term response is to revise and strengthen the company's quality control program (Davidsson and Gordon, 2012, p.854).. Where a short-term response to equipment failure is to repair the machine, a medium-term solution is to arrange for a service contract. Medium-term planning implements policies and procedures to ensure that short-term problems don't recur. In the long term, companies want to solve problems permanently and to reach their overall targets. Long-term planning reacts to the competitive situation of the company in its social, economic and political environment and develops strategies for adapting and influencing its position to achieve long-term goals. It examines major capital expenditures such as purchasing equipment and facilities, and implements policies and procedures that shape the company's profile to match top management's ideas (Schutz et al. 2013, p.89). When short-term and medium-term planning is successful, long-term planning builds on those achievements to preserve accomplishments and ensure continued progress. 6.Business Model oppourtunities: A:Productivity enhancement: Good management practices can enhance and help maintain employee productivity.If plans are thoughtfully executed with those concepts in mind, the business is on the right track. A good manager will find ways to carefully observe the work environment in search of problem areas that adversely affect employee motivation (Kautonen et al. 2015, p.665). Typical motivation killers include toxic people, abrasive personalities, lack of organizational vision, absence of opportunities for professional development, poor communication systems, autocratic management styles, and the feeling of lack of appreciation. Addressing each of these requires a variety of approaches but there are ways to kill these motivation-killers.One effective way of motivating employees is through the use of gamification techniques. Tasks like completing reports or contributing ideas for projects and policy changes can be gamified to make them more appealing, exciting, or interesting. B:Sustainability and management potential of the business: To some, sustainable development and environmental stewardship are synonymous. In the short term, sound environmental performance is probably a reasonable objective for most businesses, with sustainable development as a longer term goal. However, this can lead to confusion. In the developed world, the focus is on environmental management, while in developing countries, rapid and sustainable development is paramount. The role of business in contributing to sustainable development remains indefinite. While all business enterprises can make a contribution towards its attainment, the ability to make a difference varies by sector and organization size (Industrialrelations.nsw.gov.au, 2016). C: Next-step options: The relevance of strategic plan recommendations, usefulness of proposed initiatives, and progress toward the achievement of operational objectives will be reviewed annually. Such personal commitment will facilitate the implementation process. It is important to explain the principles and goals of strategic planning to everyone in the organization. One needs to assure each person that although he or she may not be on the committee, everyone can have input and evaluate their commendations (Evans, 2015, p.34). Reference: Books Bryman, A. and Bell, E., (2015). Business research methods. Oxford University Press, USA. Evans, V., (2015). The FT Essential Guide to Writing a Business Plan: How to win backing to start up or grow your business. New York: Pearson Higher Ed. 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