Sustainability At The Frontline Of Business Essay

The whole meaning of the book Embedded Sustainability: The Next Big Competitive Advantage is to learn about the incorporation of well-being, social importance, and ecological in the essential of business activities with no compromise in price or quality. The book shows readers that embedded sustainability allows companies to have a better turn out for a smarter way of producing products. It also allows companies to maintain a higher return for investors by reacting with new market strategies of lowering resources and raising customer expectations. In part one the authors begin with sustainability at the frontline of business. Chapter one starts off by reshaping business reality with three distinct trends: declining resources, radical transparency, and increasing expectations. These three trends â€Å"are redefining the way business is creating value†. Their example of declining resources is the decline of total number of fish declining throughout the years from overfishing or of a rapid decline of natural resources all together. The primary factors that are causing the rapid decline of our natural resources include customers, capital and competition, also known as the three C’s. Radical transparency helps to reshape a business by the power of numbers, the magic of low-cost communication, the ending of us-versus-them, and connecting cultures. Also an increasing number of innovative businesses and NGOs using social media to create change. And last of the trends is increasingShow MoreRelatedBeef Industry : A Radical Transformation1024 Words   |  5 Pagesfree range beef and mass produced beef, it is evident what side of the fence people stand on with their preference of beef. It is only within the last few decades or so that the beef industry has undergone a radical transformation. 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